Development History

1987

Starting with the contracting of 10 acres of orchards, the cultivation of citrus varieties such as honey tangerines, red tangerines, and summer oranges began.

1999

The orchard area continued to expand, an agricultural cooperative was established, and the sale of fruits commenced.

2008

Introduced the "GoldenKiwi" variety and began cultivating kiwifruit.

2010

Introduced the citrus varieties "Spring Encounter" and "Unfamiliar Fire," and began large-scale high-yielding variety replacement.

2013

Awarded as an enterprise authorized to use the geographical indication logo for "Pujiang Kiwifruit."

2016

The company's first Taobao store went online, and subsequently established cooperative relationships with well-known online fresh produce companies such as JD.com and Hema.

2020

Awarded as an enterprise authorized to use the geographical indication logo for "Pujiang Ugly Tangerine."

2021

Established Jia Fruit Planting Co., Ltd., obtained the record of export base, and began to operate the fruit export business.

2022

All the orchards under Jia Fruit Company, as well as its cooperative orchards, have fully launched the "Two Substitutions" project, implementing organic fertilizers instead of chemical fertilizers and green pest control methods in place of chemical pest control across the entire region.

2023

Participated in the 11th International Symposium on the Development of Brand Agriculture, where "Pujiang Ehime Orange" received the "Carbon Label Certification" awarded by the China Electronic Energy-Saving Technology Association.